This July, Dubai’s wine shelves are set to get a stylish upgrade with the arrival of Grange By NIGO, a collaboration between Penfolds and fashion heavyweight NIGO for the brand’s 180th anniversary.
Who is NIGO? Beyond being the founder of the clothing label Human Made and the artistic director of KENZO, NIGO has established himself as a force in the global fashion scene. Known for his innovative and forward-thinking style, he’s now bringing his creative vision to the beverage world.
Inspired by his first trip to Penfolds Magill Estate Winery in South Australia, NIGO’s design reimagines the traditional packaging of Grange, one of the world’s most acclaimed wines.
The result is the Grange By NIGO series, which houses the 2019 Grange—a notable vintage revered for its top-tier Shiraz grapes from South Australia. Each gift box in this exclusive series is individually numbered and comes with a uniquely designed bandana and bottle neck tag, plus an authenticity certificate, all styled by NIGO himself.
The packaging features vibrant, colorful grape graphics and a fresh take on the Penfolds logo, showcasing Human Made’s distinctive typography.
This limited edition wine has already garnered considerable interest in Australia and Asia, appealing to both wine aficionados and the fashion-savvy. Grange itself, with a legacy of uninterrupted vintages since 1951, holds a special place as a heritage icon in South Australia, symbolizing the region’s rich wine history.
Reflecting on his partnership with Penfolds, NIGO shared, “Grange has been part of my collection for years, but it was only after visiting Penfolds Magill Estate that I truly appreciated the craft behind this historic wine. It’s an honor to be part of its story, especially during such a landmark year for Penfolds.”
As the global fascination with blending fashion with other industries grows, Grange By NIGO stands out as a testament to creativity and tradition coming together. This unique edition is expected to make waves in the UAE when it arrives in July.