While looming trade wars could well empty pockets worldwide, (thank you, President Trump), it seems our appetite for luxury watches is bigger than ever.
Phillips – an auction house that’s served the likes of Marie-Antoinette and Napoleon Bonaparte – has scheduled a Rolex Daytona-dedicated event that’s set to rake in millions.
Dubbed the ‘Daytona Ultimatum’, several vintage Rolex pieces are predicted to fetch at least $1 million (AED3.675 million) each, with some far exceeding that amount.
To clarify: this is horological silly season at its finest. The Daytona has long been a classic family for Rolex, but the steel chronographs are standard fare when compared to other headline-grabbing novelties from Baselworld and beyond.
It’s not a recent phenomenon, either. Following the sale of Paul Newman’s personal piece for an eye-watering $17.75 million (AED65 million) in June of last year, the collector circuit has yet to recover from Daytona fever.
Found a spare couple of quid down the back of the sofa? Head on over to Phillips to get your reserve in early. You’ll probably need a Rolex-shaped crash mat for the next recession, anyway.
